There are various names for the model: Ansoff Model / Ansoff Growth Model / Ansoff Matrix / Ansoff Growth Matrix / Ansoff Theory / Ansoff’s Product-Market Matrix. Ansoff’s Product-Market Matrix is also often applied in, for example, a marketing plan. In this way, an entrepreneur can optimally consider over the opportunities for his enterprise and determine the growth model on this basis. By correlating two important strategies (product-portfolio and competition-market), consideration over the strategic development of a company in a market can be done in a logical way. The Ansoff Model or the Ansoff Product-Market Matrix is a strategic aid in formulating growth strategies. In this article we describe the Ansoff Growth Matrix this is a strategic aid in formulating growth strategies for companies.
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